Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media
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Content Marketing

Ecommerce Marketing amid AI ‘Slop’

Generative AI did not introduce subpar content so much as streamline its speed and quantity.

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Marketing & Advertising

AI Favors Ecommerce Giants — for Now

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Content Marketing

5 Content Marketing Ideas for January 2026

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Google Ads

Notes on Google Ads New Strategy Tool

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Email & Text Marketing

Best Text Message Strategy for 2026

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Google Ads

Merge Google Ads Campaigns for Better ROAS

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Content Marketing

5 Content Marketing Ideas for December 2025

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Social Media

Meta Ads Pixel Tracking, Explained

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Content Marketing

You’re Writing a Book. Now What?

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Content Marketing

5 Content Marketing Ideas for November 2025

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Google Ads

Better Audience Targeting in Google Ads

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Email & Text Marketing

New Google Postmaster Tools Focus on Compliance

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Marketing & Advertising

Prime Time for Merchant-Publisher Deals?

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Marketing & Advertising

Can Writing a Book Grow Your Business?

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Google Ads

Google-Criteo Deal Unlocks Retail Media

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Email & Text Marketing

Can AI Send the Perfect Ecommerce Promo?

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Google Ads

Google PMax Unveils Optimization Tools

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Content Marketing

5 Content Marketing Ideas for October 2025

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Influencers & Affiliates

AI Shopping Tools Threaten Affiliates

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Google Ads

Google Ads Unveils RSA Asset Stats

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Content Marketing

5 Content Marketing Ideas for September 2025

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Email & Text Marketing

Botched Unsubscribes Harm Email Delivery

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Google Ads

Google, Microsoft Clarify Ad Bidding

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Content Marketing

5 Content Marketing Ideas for August 2025

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Marketing & Advertising

Retail Media’s Performance Dilemma

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Content Marketing

5 Content Marketing Ideas for July 2025

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Google Ads

How Google Ads Fits into AI Overviews and AI Mode

Brett Curry
Marketing & Advertising

YouTube Ad Secrets for Ecommerce